Taylor Travis
Account Director aka I'll B There for You
Book
Gabbie Shafer
In the past, Gabbie has affectionately been called “the last line of defense.” And it’s true. She’s the last stop to ensure accurate and polished materials are sent to every client. With her collection of grammar references and an English degree from the University of North Texas in tow, she brings more than eight years of invaluable copy editing experience to her role at Balcom. She’s worked in digital news, for the Cystic Fibrosis Foundation and with Lockheed Martin's digital marketing team. She’s also volunteered with multiple nonprofits.
Wallace Cruz
Wallace knew from an early age that creating art was his calling. When he was 10, he created a pretend TV channel with fake logos for each show. When his cousin told him this was called graphic design, Wallace knew it was the career for him.
Krystle Williams
Always thinking outside of the box to help clients achieve their goals, Krystle brings 15 years of strategic media planning and buying experience to the agency. She's gained a unique perspective working multiple sides of the industry, learning the ins and outs as an event marketing manager for Professional Bull Riders, an account planner for Insight Creative Group, a marketing specialist for Video Gaming Technologies and a media coordinator for Osage Casino. Outside of work, Krystle loves to fish, travel, enjoy a day at the beach and, most of all, spend time with her family.
Chase Correll
Chase went to college to become a neuroscientist but always dreamed of having a creative career. After falling fast into the world of writing during a few of his English courses, switching his field of study from the science of the nervous system to the art of communication was a no-brainer. Chase went on to earn his bachelor’s degree in creative writing with a minor in psychology from the University of North Texas and later landed copywriting roles with companies like Sleepy Cotton, Mercatalyst, Z2Data and USAA.
Lauren Papenfuss
If there’s one thing Lauren loves more than spoiling her cats, it’s using innovative marketing strategies to serve clients. She holds a Bachelor of Business Administration in marketing with a focus in advertising from Texas A&M University and worked as a marketing intern for The Peterson Group and camp counselor for Shady Oaks Country Club before joining the B in 2022. Now she supports the Kubota Tractor Corporation account, serving as a liaison for a nationwide network of dealers to meet the corporation’s advertising needs at the local level.
MaLana Martinez
MaLana enjoys exploring her creative side and exercising her critical thinking skills; she joined the advertising industry as an analyst to get the best of both worlds. She earned her bachelor’s degree in political science and government from Illinois State University and holds certifications in data analytics, automation and more.
Lauren Bice
Lauren loves computer science and working with a variety of companies, so she joined the advertising industry to help brands build and improve their online presence. She holds a bachelor’s degree in web design and development from DeVry University and previously worked as a freelancer before joining the B. Now she helps create new websites and update existing ones for clients such as Longhorn Council, Boy Scouts of America; eTrueNorth and Smith+Nephew. A native of Mesquite, Texas, she lives in Burleson with her husband, two daughters and their dog.
Taylor Prince
Taylor doesn’t just strategize; she harmonizes. Originally drawn to marketing via the music business, she earned a Bachelor of Music with a minor in marketing from the University of Miami. She then worked at the Grammys and Naxos of America, where her strategic approach helped a classical album become the first of its kind to earn Amazon #1 bestseller status. Taylor soon extended her skills to ad agencies, including GS&F, Ignite Partnership and Publicis Groupe, working for major brands such as Fiat Chrysler Automobiles, USAA and Intel and earning multiple REGGIE awards.
Taylor Travis
Taylor has always been a problem-solver and people-person. She started college as a mathematics major before realizing she missed the human factor in the equation – and advertising was the solution. With a bachelor’s in marketing from Texas A&M, she went on to work with Schaefer Advertising and GCG Marketing, serving clients including the Fort Worth Zoo, NEOCUTIS and Ortho Dermatologics. Now on the B Team, she creates strategies that are both people-oriented and numbers-strong for clients such as Dairy MAX, Aspens Senior Living Communities and Presbyterian Night Shelter.
Katie Brinegar
A lover of true crime podcasts as well as all things organized, Katie is always up for a stimulating challenge; her high energy and keen attention to detail keep the office running smoothly. Before joining the B Team, she previously worked at CPA firm Hedman Partners in Valencia, California, as an administrative assistant then billing administrator. Now as front desk coordinator – managing administrative projects, front desk tasks and everyday office needs – Katie ensures her fellow B Teamers (whom she has dubbed “B’all”) can focus on clients.