Brittany Sartain

B-ography

At the intersection of data, strategy and creativity is where you'll find Brittany. As a digital marketing analyst at Balcom, she provides strategic insights about performance while driving digital innovation for clients across analytics, SEO and email marketing. Her curious nature and passion for understanding human behavior fuel her marketing expertise, which spans over 10 years in the industry. Before rejoining Balcom in March 2025, Brittany served as marketing director at Mentoring Alliance, digital marketing manager at UT Health East Texas and various other marketing roles. She earned her Bachelor of Science in advertising/public relations with a minor in business administration from Abilene Christian University, and she later earned her Master of Science in marketing research and analytics from Texas Tech University. Originally from Houston and Austin, Brittany now lives in Tyler, Texas, with her husband Logan and their two cats, Andy and Jack. When she's not analyzing data, she teaches a social media class as an adjunct instructor at her alma mater.