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Toni Stuard

Toni takes care of the numbers side of this crazy creative business, keeping projects organized, billing up to date and timesheets under control – ultimately also overseeing the project management team. She holds a B.B.A. in accounting from Texas Wesleyan University and has more than 30 years of industry experience that began at the Bloom Agency (now Publicis Advertising). An indispensable member of the Balcom family since 2001, she touches every project and works with every client.

Carol Glover

Named chief creative officer in 2024, Carol keeps our team in sync and inspired, steering all of the agency’s creative output, along with key strategy and culture work. Her fusion of strategic and emotional messaging has benefitted every Balcom client since her arrival in 2004 as Balcom’s first creative director, following stints at Witherspoon and Palomar Properties.

Ashley Freer

Named agency president in 2024, Ashley nurtures client relationships and strategy, while driving agency growth and operations. She first joined Balcom in 2009 and soon rose to leadership, directing a team of account managers and driving high-impact strategies for clients including Cook Children's Health Care System, Dairy MAX, Mrs. Renfro's salsa and Sinclair Oil. Originally from Georgia, Ashley previously worked for organizations including Ogilvy Public Relations, Atlanta History Center and BlueLinx Corporation.

Susan Schoolfield, APR

An APR (Accredited in Public Relations by the Public Relations Society of America) and past president of the Greater Fort Worth PRSA chapter, Susan has many years of experience in strategic marketing and public relations within corporate, nonprofit and agency settings. She previously worked for Cook Children’s Health Care System, Dowden Custom Media, and Regian Advertising and Public Relations, among others. Joining the B Team in 2011, Susan’s clients include eTrueNorth, National Farm Life Insurance and Premier Trailer Leasing.

Lesley Dupre

Lesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients such as LSU Continuing Education and EATEL, she joined the B Team in 2010 and now crafts and delivers messages for clients including the Fort Worth Food + Wine Foundation, Hippo Sak, James L. West Center for Dementia Care, Mrs. Renfro’s salsa and the TCU Neeley School of Business. She served as the 2021 president of the Greater Fort Worth Chapter of PRSA and continues to volunteer for the organization.