About
About Us
The world is a multi-tasking, omni-channel superhighway. By working at the speed of “and,” we put brands in the fast lane. We prioritize constant collaboration, expansive thinking and an innovative integration in everything we do.
That’s why we’re not a specialty shop. We’re an advertising agency, and a social media shop, and a PR firm, and a web design group. By seeing the forest and the trees of your business, we make sure everything works together to deliver more efficiently and cohesively.
How We Work
Balcom (it rhymes with "Malcom") is built to deliver online and offline – without ever losing sight of the bottom line. We approach every project from three angles: Insight, Creativity and Technology.
Insight
You know that fine line between curious and obsessive? We drew it.
We start by learning as much as possible about our clients, their competitors and their audiences. We dig into the data, tease out the trends and get to the heart of what matters most. And we use those insights to build breakthrough marketing strategies and media plans.
Creativity
Information turns into inspiration.
Strategy feeds the fearless ideas of our “makers” – art directors, writers, web developers, cinematographers, PR pros and social media managers – all of whom create the ads, websites, videos and experiences that win the hearts of your audience and build communities around your brand.
Technology
We track everything that can be tracked.
We use the latest technology to measure clicks, likes, calls, leads, sales, donations – everything. The data lets us know what’s working, and we adjust the plan (whether it’s the creative, the media or something else) to take your results from good to great.
We are proud to work with great clients
Client ListHow We Started
Stuart Balcom grew up watching his father navigate the "Mad Men" era of advertising. He climbed the ranks of big agencies and helped grow local shops. But while he loved the ad business, he didn’t care for the way most shops operated; he knew there had to be a better way to blend the art, science and business of advertising.
The Balcom Agency opened in 1993 with one client, one art director, one account executive and one card table. The first decade included work for Justin Boots, Motorola, Galderma, the Cotton Bowl Athletic Association, Alcon, the Texas Rangers Baseball Club and Harris Methodist Hospital (now Texas Health Resources).
Blue-chip clients weren’t the only ones taking notice; some of the best minds in the business began landing at Balcom. And by 2006, the agency had morphed into a shop fueled by collaboration and innovation.
That collaboration guided us into the 2010s, and over the course of a few years, five of Balcom's longtime leaders became part owners of the agency, each bringing a unique perspective and area of expertise to guide strategy for ourselves and our clients. One of these, Alan Parchman, retired in 2022 after 14 years of service, while Steve Cantrell, Ashley Freer, Carol Glover and Toni Stuard continue to lead the agency into its next era.
– Stuart Balcom, President & CEO
We’ve represented clients coast to coast – literally – from Torrance, California, to Princeton, New Jersey. While we’ve built brands in nearly every sector, our experience runs deepest in health care, pharmaceuticals, manufacturing, retail and education. Our clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro’s salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management), the TCU Neeley School of Business and Xochitl chips and dips.
Since our founding 30 years ago, Balcom has been pushing the envelope, testing the limits, finding the best ways (whether cutting-edge or tried-and-true) to bring brands forward. In a world where the only constant is change, Balcom is the partner who puts that change to work for you.