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Ali Lipowski

Always passionate about the intersection of fashion and advertising, Ali worked toward a degree in public communications from SUNY Buffalo State and a career where she could combine her creative instincts with her analytical skills. She has four years of industry experience after working her way up from a paid search coordinator to a senior paid search specialist at Go Local Interactive; an account manager at Social Yeah; and an alumni engagement coordinator at Canisius College. She brings to the B a thorough approach to planning, managing and executing paid search campaigns.

Nichole Ott

Nichole's time spent painting and drawing with her grandpa as a child fostered an early passion for art and creativity. She has since translated that passion into beautiful, functional advertising and web design for brands including Claire's, Kroger, Altar’d State, Jewelry Television and Nice Branding Agency. She came to Balcom bringing nine years of experience to work on Dairy MAX, Sinclair Oil and Smith+Nephew. Outside of work, Nichole admits she might have a bit of an obsession with boating: hitting Knoxville, Tennessee’s local waterways on the weekends and wakesurfing with friends.

Paul Bennett Duncan

Before discovering his interest in the advertising industry, Bennett wanted to become a forensic psychologist. But after taking his first class in media planning, he was hooked. Bennett completed his bachelor’s degree in mass communications at the University of South Florida and went on to earn three years of experience working as a digital media intern and digital media coordinator at PPK, then media planner at Mediasmith.

Caroline Meekins

Caroline is a Fort Worth girl who found her fit in the advertising world, managing creative campaigns and helping local and global brands solve their biggest business challenges. Fusing her marketing savvy with smart strategy and human insight, she served as an account executive for Moroch before joining Balcom’s account service team in 2022 to service clients like HF Sinclair, Greg Jackson Law, DFW Security and CK Family Services. Caroline holds dual bachelor’s degrees in marketing and psychology and a master’s degree in advertising from Southern Methodist University.

Ashley Jo Mozek

Ashley’s been keeping projects on track since the sixth grade, outlining to-do lists and assigning roles to her classmates. She previously worked in education as a teacher and director of operations, but her passion for project management led her to join the B Team in 2021 to handle scheduling, resourcing and more for clients. With a specialization in international business, Ashley holds a Bachelor of Business Administration in marketing from the University of Mary Hardin-Baylor. She is a native of Santo, Texas, but now lives in Haslet with her husband, Matthew, and dog, Remi.

Ricky Cadden

Ricky grew up with a passion for technology and dreams of becoming an architect, so he built himself a 15-year career constructing digital marketing strategies and systems for small startups and big-name brands alike. Majoring in management and marketing, he holds a Bachelor of Business Administration from Abilene Christian University and has extensive experience building marketing programs for companies like RadioShack, Sabre and Sprint.

Lauren Bice

Lauren loves computer science and working with a variety of companies, so she joined the advertising industry to help brands build and improve their online presence. She holds a bachelor’s degree in web design and development from DeVry University and previously worked as a freelancer before joining the B. Now she helps create new websites and update existing ones for clients such as Longhorn Council, Boy Scouts of America; eTrueNorth and Smith+Nephew. A native of Mesquite, Texas, she lives in Burleson with her husband, two daughters and their dog.

Kristen Jurmu

Kristen loves how advertising challenges both her logical and creative thinking. She joined the industry during high school, with an internship at Schaefer Advertising Co. that inspired her to pursue a Bachelor of Science in advertising with a minor in business from Texas State University. Kristen went on to work at The Richards Group and Southwest Media Group for clients such as MedStar Health, Omni Hotels & Resorts, FN America and VariDesk. She joined the B Team in 2021 to maximize campaigns for Smith+Nephew (Advanced Wound Management), Dairy MAX and James L.

Kathryn Hankinson

Kathryn believes no project is complete until it has made a difference. She puts that commitment to work defining strategies for clients including Sinclair Oil; Longhorn Council, Boy Scouts of America and a Wish with Wings. Originally from Wichita Falls, Texas, Kathryn earned a B.A. in economics from Sweet Briar College and an MBA from The University of Texas at Arlington.

Krystal Lewis

Krystal was a driving force in launching Justin Boots – a company more than 100 years old – into the 21st century with social media campaigns that garnered national attention. That same forward-thinking has also helped build the brands of clients like Cavender’s and Kubota Tractor Corporation. Before coming to Balcom in 2005, Krystal worked at Maverick Advertising for the Arlington Convention & Visitors Bureau, Rocky Mountain Clothing Company and others.