Music

A media traffic project manager by day and an award-winning songwriter by night, Dana knows how to get the right message to the right audience at the right time. Before joining Balcom in 2018 as an administrative B, Dana worked for The Automotive Marketing Group as a receptionist and Jaxon Engineering & Maintenance as executive program support. After becoming a master of television and radio spot management, she now works exclusively with Balcom's media team to execute monthly media buys for clients. Dana also writes and performs music in her spare time with her husband, Richie.

Richie holds more than 20 years of public relations experience in the education industry, has a highly logistical mind for project management and a quick wit that makes him fun to work with. All these have made him a valuable part of the B Team for clients including Dairy MAX, HF Sinclair and Mrs. Renfro’s salsa. Richie joined Balcom in 2014 after serving as director of communications at Mansfield ISD and, previously, Nolan Catholic High School.

Toni takes care of the numbers side of this crazy creative business, keeping projects organized, billing up to date and timesheets under control – ultimately also overseeing the project management team. She holds a B.B.A. in accounting from Texas Wesleyan University and has more than 30 years of industry experience that began at the Bloom Agency (now Publicis Advertising). An indispensable member of the Balcom family since 2001, she touches every project and works with every client.