What is RSS?

RSS, which stands for “really simple syndication” or “rich site summary,” is a tool that delivers frequently updated web content, like blogs or e-newsletters, to subscribers. You just choose an RSS reader, like Google Reader and Feedly, and then choose what content you want delivered to you. It’s a great way to stay current with your favorite sites, but it’s also an ideal tool for Internet marketers to keep people engaged. But just having an RSS feed on your site isn’t enough – the content it delivers needs to be valuable and relevant (see content marketing).