What is Content Marketing?

When it comes to the web, content is king. It’s an old adage, but one that’s more relevant now than ever before. That’s because content no longer takes the shape of static, one-way communication – it’s meant to be shared, bookmarked and interacted with. And that’s why savvy marketers are content marketers. Content marketing involves sharing valuable, relevant, engaging information with customers and prospects. Giving people something that truly benefits them, not just pushing your own products and services. Do it right and you can position your company as a thought leader, create brand ambassadors, even rank higher in search engine results. It’s good to be king.