What is Google Analytics?

Google Analytics is a service that gives you a host of information about your website visitors – how many, how long they stay, where they come from, where they go after visiting your site and more. The basicversion is free; you can upgrade to premium for a fee. You just include a bit of code on each page of your site and then view the data using Google’s dashboard feature. And it can be integrated with pay-per-click and display advertising campaigns so you can see how well your online advertising is performing.