What is Pay-per-click Advertising?

Pay-per-click (PPC) refers to those paid ads you see at thetop and to the right of search engine results pages. In PPC campaigns, advertisers usually bid on relevant keywords to get their ads served to people searching with those words. The more popular a keyword or keyword phrase, the higher the cost. The advertiser only pays when a user clicks on thead. PPC is a quick way to get your brand in front of users (as opposed to SEO, which can take time to build).