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Nick Toombs

Nick feels right at home in the creative world of advertising – and he loves finding creative ways to engage with wider audiences. Graduating from the University of Texas at Arlington with a degree in public relations, he has eight years of experience in the industry after working as a senior media manager and coordinator at Simpli.fi; a media planner and supervisor at Schaefer Advertising Co.; and a media supervisor at Media+. Working in key verticals such as government, healthcare and entertainment, he has extensive expertise in driving results for regulated industries.

Krystle Williams

Always thinking outside of the box to help clients achieve their goals, Krystle brings 15 years of strategic media planning and buying experience to the agency. She's gained a unique perspective working multiple sides of the industry, learning the ins and outs as an event marketing manager for Professional Bull Riders, an account planner for Insight Creative Group, a marketing specialist for Video Gaming Technologies and a media coordinator for Osage Casino. Outside of work, Krystle loves to fish, travel, enjoy a day at the beach and, most of all, spend time with her family.

Kyle Suva

Kyle learned the value of marketing early on when he started his own alpaca farm as a teenager. Following the digital trend, he went on to minor in information technology at the University of New Hampshire (UNH) while earning a Bachelor of Science with a double major in marketing and entrepreneurship. Kyle then became a developer for the university, helping build and maintain a network of more than 900 websites. He has also worked for iPlayerHD and Industrial Info Resources. Kyle joined the B Team in 2014, building websites for clients including Sinclair Oil, Dairy MAX and eTrueNorth.

Taylor Potts

Taylor has the guts to push for the best in every project – evidenced by awards including a district-level Best of Show and five national Silver ADDYs for Cavender’s, as well as four local best-of-category ADDYs in the American Advertising Awards, plus a Best Experiential Event in the 2012 Dallas American Marketing Association Awards. With a strong Western background and more than 20 years of experience in design, photography and videography, he holds a bachelor’s degree in digital media and design from Full Sail University.

Stuart Balcom

Stuart was born into the advertising business. His father worked for and owned several agencies in Dallas–Fort Worth. In college, Stuart started his own advertising agency using University of Texas students as creative and media staff. After college, he worked for several notable DFW agencies and founded the Balcom Agency in 1993.

Steve Cantrell

Steve came to Balcom in 2000, leading our media team to deliver stellar results in both traditional and digital platforms for clients including Kubota Tractor Corporation, Cavender's and Cook Children's Health Care System. With more than 35 years of experience in the industry, Steve is now head of account management, media and digital strategy for the agency. Prior to joining Balcom, he developed his advertising savvy at The Phillips Agency and Meyer & Johnson for clients such as the Texas Rangers baseball club and the Cotton Bowl Athletic Association.