What are Keywords?

Everyone wants their website to rank number one in search engine results. But to even get close you’ve got to find that intersection of what your company offers and what people are looking for. That’s where keywords come in. These are the terms that you weave throughout your content so that search engines will deliver your site to users who are searching for those terms. There’s definitely an art to it – most search engines have a sophisticated proprietary algorithm that determines search engine results, so you can’t just include certain terms over and over. In fact, so-called “key word stuffing” will get you banned from Google and the like, so be careful. Keywords also play a prominent role in pay-per-click advertising.