What is Facebook Advertising?

Facebook advertising operates a lot like PPC advertising, with a bidding system and cost-per-click model. One of the advantages of Facebook advertising is that ads can be microtargeted based on the plethora of information available in people’s profiles, such as age, location, college, interests, even relationship status. And while conversions in a PPC campaign are generally tied to a specific revenue-generating action, Facebook ads might be designed to simply raise brand awareness or increase the number “likes” on a brand’s Facebook page. But be aware that with all the noise in a typical news feed, Facebook ads need to be carefully crafted to cut through the clutter.