What are AdWords?

AdWords is Google’s paid search advertising program. ThroughAdWords, you identify keywords that describe what you’re selling, thenwrite short text ads that include those keywords. When people search usingthose keywords, your ads show up in the paid ad section on the search engineresults page. With AdWords, you bid on keywords to determine the placement of your ad (versus your competitors’ ads) and how much you’ll have to pay when people click on it.