Balcom Agency Wins 13 Awards From American Advertising Federation at 2025 Fort Worth Event

FORT WORTH, Texas – March 3, 2025 – Balcom Agency, a 32-year-old Fort Worth-based full-service advertising and marketing agency, was honored with 13 awards from the American Advertising Federation (AAF) at the 2025 American Advertising Awards – Fort Worth ceremony held on Thursday, Feb. 27. Gold, silver and crystal designations were given out by the federation, with Gold ADDYs – or first-place awards – advancing to regionals automatically. The agency won four Gold ADDYs this year.

The agency and its clients received the following awards honoring creative excellence in multiple categories.

Gold ADDYS received:

• Gold ADDY: Factory Mural for Mrs. Renfro's (Art Direction – Single)
• Gold ADDY: Factory Mural for Mrs. Renfro's (Single Installation)
• Gold ADDY: Factory Makeover for Mrs. Renfro's (Multiple Installations)
• Gold ADDY: Factory Makeover for Mrs. Renfro's (Art Direction – Campaign)

Silver ADDYs received:

• Silver ADDY: Always There for Cows for Dairy MAX (Social Media – Single Execution)
• Silver ADDY: Together We Do S'More Good for Balcom Agency (Digital Marketing & Speciality Advertising Printed or Digital)
• Silver ADDY: All a Little Nuts About Something for Balcom Agency (Integrated Media Campaign)

Crystal Awards received:

• Crystal Award: Factory Vestibule for Mrs. Renfro's (Single Installation)
• Crystal Award: Thanksgiving Recipes for Mrs. Renfro's (Advertising & Promotion Email)
• Crystal Award: Social Media for Sinclair Oil (Social Media Campaign)
• Crystal Award: One Second Collaborative Branding for United Way of Tarrant County (Corporate Social Responsibility Non-Broadcast Audio/Visual)
• Crystal Award: All a Little Nuts About Something for Balcom Agency (Special Event Materials Printed or Digital)
• Crystal Award: All a Little Nuts About Something for Balcom Agency (Brand Elements)

“Good work isn’t the result of one person’s effort alone, but the teamwork, persistence and talents of many people working together to accomplish great things,” said Carol Glover, chief creative officer of Balcom Agency. “This year’s wins represent projects for long-time clients, in addition to our own agency, so it’s special to watch the celebrations roll out for our teams and clients who have worked and succeeded together for many years.”

The American Advertising Awards program is the advertising industry’s largest awards event, with the Fort Worth competition the first of a three-tier national competition. Each year the competition attracts thousands of entries in local AAF competitions. All work is scored and judged by advertising professionals at the local, regional and national levels. National awards are presented at the annual AAF convention held each summer.

ABOUT BALCOM AGENCY

Founded in 1993, Balcom Agency is an independent, full-service marketing agency representing clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management), the TCU Neeley School of Business and Xochitl Inc. snacks. Balcom's experience – in branding & marketing, website design & development, social media marketing, public relations, video & photography production, digital marketing, media planning & buying, and consulting & culture building – delivers omnichannel marketing that works because it works together. The agency is a member of Tribe Global, a network of independent advertising and communication firms serving clients worldwide. Learn more about the agency's award-winning work and talented team at BalcomAgency.com.