Balcom Agency is adding a senior marketing analyst with at least four years of experience to support client success through data-driven insights, analysis and strategic marketing expertise.

Key Responsibilities:

Campaign Tracking and Measurement

The senior marketing analyst will work closely with other teams to develop effective tracking frameworks and create a robust measurement strategy that accurately evaluates campaign performance. This involves identifying KPIs, implementing tracking mechanisms and proactively addressing potential data collection gaps across digital platforms. As a strategic architect of marketing measurement, you will play a crucial role in designing comprehensive measurement strategies to capture the impact of marketing campaigns.

Performance Analysis and Reporting

Transform complex marketing data into compelling stories of campaign performance. Your analyses should dive beyond surface-level observations, providing nuanced insights that drive decision-making. You'll work within Balcom’s existing tech stack to construct dashboards and reports that tell a story of marketing effectiveness, including calculating return on ad spend (ROAS), interpreting cross-platform performance and developing actionable recommendations for campaign optimization. This includes proactively recommending additional tracking mechanisms, identifying opportunities for performance improvement, and aligning data insights with broader marketing objectives.

Platform and Metric Intelligence

You'll serve as an internal expert on digital marketing platform tracking. This requires a sophisticated understanding of how platforms attribute conversions, track user interactions and measure performance. The team will seek your knowledge of platform-specific tracking limitations, ability to bridge analytical gaps, and guidance of comprehensive performance measurement.

Key Capabilities:

Team Collaboration and Expertise

• Serve as an internal subject matter expert in performance marketing analytics
• Collaborate closely with account managers, creative teams, media planners and project planners
• Ability to quickly adapt your analytical approach to a diverse portfolio of clients, objectives and challenges
• Develop and maintain cross-functional relationships to ensure comprehensive client support
• Provide mentorship to junior team members

Workload Management

• Manage multiple client projects simultaneously and prioritize accordingly
• Meet tight deadlines while maintaining high-quality standards
• Balance detailed, in-depth analysis with efficient reporting processes
• Adapt to evolving client needs and rapidly changing digital landscapes

Required Qualifications:

• Bachelor's degree in marketing, analytics or related field
• 4-5 years of performance marketing analysis experience
• Proficiency in:
  • Google Analytics
  • Google Tag Manager
  • Datorama or other data visualization tool
  • Tableau
  • ArcGIS or other GIS solution
  • Salesforce
  • HubSpot
• Deep understanding of digital marketing channels and KPIs
• Advanced data visualization and reporting skills
• Experience with paid media platforms (e.g., Google Ads, Facebook Ads)
• Location intelligence tools knowledge
• Certifications in digital marketing analytics
• Must be legally able to work in the United States without visa sponsorship

The Interview Process

All interviews will be conducted via video call with a variety of team members.

Perks and Benefits

• Health insurance, with employer contribution that pays up to 100% of the employee costs through Cigna; family coverage is also available
• Flexible health care spending account or health savings account for qualified health plans
• Childcare spending account for pre-tax savings
• Available dental insurance through Cigna
• Available vision insurance through Cigna and the EyeMed network
• Available pet insurance
• Employer-paid life insurance policy through Mutual of Omaha
• Employer-paid long-term disability insurance
• Employee Assistance Program
• Additional supplemental insurance through Colonial Life (short-term disability, cancer care, etc.)
• 401(k) with employer match after one year of employment
• Generous vacation time, sick leave and personal time off
• Paid holidays, plus bonus paid time off while the agency is closed between Christmas and New Year’s
• MasterClass subscription for continued learning
• We have a hybrid work environment – work from our home office or your home office. Ideally, this person lives within a two-hour drive of Balcom’s Fort Worth office to accommodate client and agency needs.

The Clients

The diversity of our client mix means you’ll never be bored. From tractors to food, from hospitals to nonprofits, we work with some of the biggest companies in their industries.