Balcom Agency Named Agency of Record for Smith & Nephew's Wound Care Division

FORT WORTH, Texas – Dec. 20, 2018 – Balcom Agency, an award-winning advertising and branding firm in North Texas, has been named agency of record for the Advanced Wound Management, U.S. division, of Smith & Nephew, a global medical technology business. The announcement comes after an agency search held over the summer and fall of 2018.

Balcom will assist Smith & Nephew’s Advanced Wound Management unit in the U.S. with strategic marketing and branding initiatives, including creative campaigns, media planning and buying and public relations. The Balcom team, Smith & Nephew’s internal brand managers and the company’s marketing communications group will work together to develop traditional and digital advertising aimed at communicating the benefits of established and new Smith & Nephew wound care products.

“Smith & Nephew has a reputation for quality, empathy and excellence in both the medical community and our local community,” said Stuart Balcom, president and CEO of Balcom Agency. “Our team is both proud and happy to join forces with the organization to better communicate how products can prevent wound complications, speed healing and change lives. The company’s commitment to helping medical professionals treat acute and chronic wounds is nothing short of inspirational.”

To learn more about Smith & Nephew’s commitment to wound management and those who care for advanced wounds, visit smith-nephew.com.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.