Balcom Agency Wins Best of Interactive and 38 Awards for 12 Brands at Fort Worth's American Advertising Awards

FORT WORTH, Texas – Feb. 27, 2017 – Balcom Agency earned 38 ADDY Awards at the 2017 “ADDYs Fight Night” event on Friday, Feb. 24, hosted by the American Advertising Federation – Fort Worth (AAF-FW). Among these awards, Balcom earned a top honor – Best of Interactive – for a national digital and social campaign for Ball Park Buns.

Balcom was honored for a diverse portfolio of work produced for clients across multiple industries – banking and finance, oil and gas, consumer goods, events, health care, nonprofit, and real estate. The awards included work for the following clients:

Seven awards for Northstar Bank.

• One Gold ADDY, Online/Interactive – Campaign
• Two Silver ADDYs, Newspaper Advertising – Fractional Page
• One Silver ADDY, Newspaper Advertising – Full Page
• One Silver ADDY, Newspaper Advertising Campaign
• One Silver ADDY, Online/Interactive – Banner Ad
• One Bronze ADDY, Online/Interactive – Banner Ad

Seven awards for Sinclair Oil.

• One Gold ADDY, Specialty Advertising – Apparel
• One Silver ADDY, Regional/National Television Commercial
• One Silver ADDY, Innovative Use of Interactive/Technology
• One Bronze ADDY, Cinematography
• One Bronze ADDY, Integrated Advertising Campaign – Regional/National
• One Bronze ADDY, Regional/National Television Commercial
• One Bronze ADDY, Specialty Advertising Campaign

Five awards for Ball Park Buns.

• Best of Interactive, Social Media Campaign
• One Gold ADDY, Social Media Campaign
• One Gold ADDY, Email
• One Silver ADDY, Blog
• One Bronze ADDY, Integrated Advertising Campaign – Regional/National

Five awards for Dairy MAX.

• One Silver ADDY, Email
• One Silver ADDY, Illustration
• One Bronze ADDY, Specialty Advertising
• One Bronze ADDY, Social Media Campaign
• One Bronze ADDY, Blog

Two awards for Cook Children’s Health Care System.

• One Silver ADDY, Film Branded Content – More than 60 Seconds
• One Bronze ADDY, Cinematography

Two awards for Cynova Laboratories.

• One Silver ADDY, Logo Design
• One Bronze ADDY, Logo Design

Two awards for Fort Worth Food + Wine Festival.

• One Gold ADDY, Logo Design
• One Gold ADDY, Integrated Brand Identity Campaign

Two awards for The River District.

• Two Bronze ADDYs, Point of Purchase – Free Standing

Two awards for Union Gospel Mission of Tarrant County.

• One Bronze ADDY, Public Service Direct Marketing & Specialty Advertising
• One Bronze ADDY, Integrated Media Public Service Campaign

One award for Balcom Agency.

• One Silver ADDY for Advertising Industry Self-Promotion – Website

One award for Cockrell Enovation.

• One Gold ADDY, Illustration Series

One award for Omega Wealth Partners.

• One Bronze ADDY, Logo Design

One award for Presbyterian Night Shelter.

• One Silver ADDY, Public Service Online/Interactive – Website

“At Balcom Agency, we believe that if it doesn’t all work together, it doesn’t work,” said Stuart Balcom, CEO at Balcom. “That’s why we put our noses to the grindstone to excel in everything from traditional advertising and branding to interactive, social, video and more – you name it. The ADDY Awards we earned this year represent the wide range of work we’ve produced for a diverse roster of clients – and we’re proud of that.”

The American Advertising Awards is the advertising industry’s largest, most comprehensive competition. Organized by the American Advertising Federation (AAF), the annual program recognizes excellence in advertising across more than 200 local AAF clubs in 15 districts across the U.S.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.