What is Rich Media?

Think of rich media as web banners on steroids. While your basic banner ad will generally have one way you can interact with it – click and be sent to a web page – rich media ads offer a much higher level of interactivity. They are often expandable to include more content and can feature audio and video clips, contact forms, even click-to-call functionality. Rich media ads can be highly engaging and are a good way to cut through the clutter, plus they can offer sophisticated tracking and measurement tools so you see exactly how people are interacting with your ads.