What a Game Plan! Balcom Wins Seven Healthcare Advertising Awards

We’re proud to say our work at Balcom serves many industries, and our goal always remains the same: to deliver the best work we can for our clients and the people they serve.

This year the 40th Annual Healthcare Advertising Awards received over 4,300 entries to make it the largest healthcare advertising awards competition. And we’re happy to say our work has won a total of seven awards across three clients: Cook Children’s Health Plan, Smith+Nephew and eTrueNorth.

We’re so proud of the award-winning work our team delivered that we’d like to share a little bit of the inspiration – the strategic creativity – behind it.

Cook Children's Health Plan

Game Plan Campaign

Cook Children's Health Plan provides whole-family health coverage for CHIP, CHIP Perinatal, STAR (Medicaid) and STAR Kids members in Tarrant, Johnson, Denton, Parker, Hood and Wise counties. By playing off the idea of a “game plan,” this campaign highlights the value of having reliable coverage for all your health care needs, from the everyday issues to the minor emergencies to the big milestones. 

“Game plan” – Gold Award – Billboards

The Team

Ashley Freer – Principal, Group Director and Strategist

Steve Cantrell – Principal, Client Services

Kasie Mallory – Program Director

Jamie Fisher – Associate Creative Director

Holly Aguilar – Design Director

Carol Glover – Principal, Creative Services

Mike Dwyer – Digital Media Supervisor

Chris Hawthorne – Media Director

MaLana Martinez – Digital Marketing Analyst

 

Smith+Nephew

Advanced Wound Management

Smith+Nephew is a global medical technology business focused on the repair, regeneration and replacement of soft and hard tissue. The advanced wound care campaign focused on the effectiveness of two of their advanced, placental-tissue products, GRAFIX and OASIS, and highlighted their suitability for wounds of various sizes. GRAFIX was highlighted for treating smaller, complex wounds while OASIS was positioned for larger wounds that allowed for favorable reimbursement to reduce cost. This resulted in a wound care duo shown as the “GO-2” solution for advanced wound care needs, regardless of the wound's size or complexity.

• “All wound sizes GO” – Gold Award – Email Creative
• “GRAFIX case study” – Silver Award – Email Creative
• “One tissue product does not fit all” – Bronze Award – Online Display Ad
• “All wound sizes GO” – Merit Award – Misc. Collateral

The Team

Lisa Zakarin – Group Account Director

Taylor Prince – Account Director

Chris McIntyre – Senior Account Manager

Lindsey Raifsnider – Program Supervisor

Mary Eskander – Program Director

Jamie Fisher – Associate Creative Director

Stephanie Orges – Senior Writer

Eric Redmond – Senior Art Director

Brian Blankenship – Interactive Creative Director

Carol Glover – Principal, Creative Services

Chris Hawthorne – Media Director

Kristen Cox – Senior Media Planner and Buyer

Anant Srivastava – Senior Digital Marketing Analyst

Aishwarya Bonthula – Digital Marketing Analyst

MaLana Martinez – Digital Marketing Analyst

 

Smith + Nephew

SANTYL Burn

Manufactured by global medical technology company Smith+Nephew, Collagenase SANTYL Ointment is a topical agent that is well-known as a powerful treatment for chronic wounds. But it’s also effective when used on certain burns, though less recognized among clinicians for this purpose. 

This campaign was designed to change that, boldly highlighting the role of SANTYL Ointment in burn care by featuring new research showing its potential for limiting burn conversion (the phenomenon of a burn continuing to damage tissue past the initial injury). The ability to stop a burn from converting is a hot topic in burn care, and such product claims are often met with skepticism. These materials successfully conveyed SANTYL Ointment’s value as a tool in the burn-care arsenal. 

• “Advance the care, not the burn” – Silver Award – Magazine Advertising

The Team

Lisa Zakarin – Group Account Director

Taylor Prince – Account Director

Chris McIntyre – Senior Account Manager

Lindsey Raifsnider – Program Supervisor

Mary Eskander – Program Director

Jamie Fisher – Associate Creative Director

Stephanie Orges – Senior Writer

Eric Redmond – Senior Art Director

Brian Blankenship – Interactive Creative Director

Chris Hawthorne – Media Director

Kristen Cox – Senior Media Planner and Buyer

Anant Srivastava – Senior Digital Marketing Analyst

Aishwarya Bonthula – Digital Marketing Analyst

MaLana Martinez – Digital Marketing Analyst

 

eTrueNorth

Website

eTrueNorth provides access to basic health and wellness services to every individual through a curated network of retail pharmacies. The eTrueNorth website is structured around the company’s three primary audiences, with each audience page functioning as a landing page for future ad campaigns and social media posts. The design incorporates a trending dark aesthetic for energy efficiency, complemented by moving lines and dots that symbolize data-driven healthcare. The animations, such as rising bar charts, load quickly as code-based elements. The site successfully combines strategic structure, efficient design and engaging animations to enhance the user experience.

• eTrueNorth – Merit Award – Website

The Team

Susan Schoolfield – Senior Account Director and PR Specialist

Ashley Freer – Principal, Group Director and Strategist

Kasie Mallory – Program Director

Stephanie Orges – Senior Writer

Holly Aguilar – Design Director

Brian Blankenship – Interactive Creative Director

Kyle Suva – Senior Interactive Developer

Chris Hawthorne – Media Director