FROM MURALS TO SOCIAL MEDIA, BALCOM SHINES AT AMERICAN ADVERTISING AWARDS

At Balcom, we thrive on pushing creative boundaries to deliver meaningful results for our clients. And while the real reward is seeing our work make an impact, it’s always exciting to be recognized by industry peers. This year, Balcom brought home 13 awards at the Fort Worth American Advertising Awards, including multiple Gold, Silver and Crystal honors. From transforming a factory into a brand experience to crafting campaigns that connect with audiences on a deeper level, these awards celebrate the creativity, collaboration and passion that drive everything we do.

Here’s a closer look at some of the winning work and the stories behind it.

Mrs. Renfro’s

Factory Makeover

When Mrs. Renfro’s wanted to bring its brand to life in a bold new way, we transformed the factory with a retro-modern look and minimalist illustrations in bright colors, matching the rebrand Balcom provided in 2019. From a stunning mural that greets visitors to a redesigned vestibule that sets the tone for the brand, every detail reflects the passion and flavor Mrs. Renfro’s is known for.

Awards:

Crystal Award – Factory Vestibule (Single Installation)
Gold ADDY – Factory Mural (Single Installation)
Gold ADDY – Factory Makeover (Multiple Installations)
Gold ADDY – Factory Mural (Art Direction – Single)
Gold ADDY – Factory Mural (Art Direction – Campaign)

Sinclair Oil

Social Media Campaign

Sinclair Oil’s iconic green DINO has been a symbol of road-trip nostalgia for over a century. This year, we brought that nostalgia to life on social media, engaging audiences with a mix of playful content, behind-the-scenes glimpses and interactive posts that celebrated the joy of the journey.

Awards:

Crystal Award – Social Media (Social Media Campaign)

Dairy MAX

“Real Milk. No Shame.” Campaign

Dairy MAX’s mission is to connect consumers with the hardworking farmers who care for their cows. Through a fast-paced and fun social media campaign, we highlighted the dedication and care that goes into every glass of milk in a way that was more, uh, palatable for Gen Z.

Awards:

Silver ADDY – Always There for Cows (Social Media – Single Execution)

Balcom Agency

All a Little Nuts About Something Holiday Pecans Campaign

Sometimes, the best way to show what we can do is to showcase ourselves. Our “All a Little Nuts About Something” campaign celebrated the unique (dare we say nutty?) passions and personalities of our team. Through a QR code, recipients of our holiday pecan gifts interacted with a landing page where they could find B Teamers who share the hobbies they are “nuts” about. The playful copy and endearing animations create a campaign that’s as fun as it is effective.

Awards:

Crystal Award – All a Little Nuts About Something (Special Event Materials Printed or Digital)
Crystal Award – All a Little Nuts About Something (Brand Elements)
Silver ADDY – All a Little Nuts About Something (Integrated Media Campaign)

United Way of Tarrant County

One Second Collaborative Branding

For United Way of Tarrant County, we created a powerful logo that highlighted the impact of cooperative social responsibility to reduce gun violence.

Awards:

Crystal Award – One Second Collaborative Branding (Corporate Social Responsibility Non-Broadcast Audio/Visual)

Balcom Agency

Together We Do S’More

This client-specific piece celebrated the spirit of teamwork and collaboration at Balcom, using a playful theme that builds off of Kubota’s “Together We Do More” tagline to highlight how we work together to create something s’more than good – something great.

Awards:

Silver ADDY – Together We Do S’More Good (Digital Marketing & Specialty Advertising Printed or Digital)

The American Advertising Awards program is the advertising industry’s largest and most prestigious competition, with the Fort Worth event kicking off a three-tiered national contest. Each year, thousands of entries are judged by advertising professionals at the local, regional and national levels. National awards are presented at the annual AAF convention held each summer.

See the press release.

See more of our awards.