Morgan Pettway Joins Balcom Agency as Junior Writer and Proofreader

FORT WORTH, Texas – Feb. 15, 2018 – Balcom Agency, an award-winning, full-service advertising agency, has brought Morgan Pettway on board as a junior writer and proofreader.

Pettway completed her master’s degree in advertising and public relations at The University of Alabama in December 2017. While at Alabama, Morgan worked as a graduate assistant for The Plank Center for Leadership in Public Relations. She joins Balcom with three years of practical work experience in marketing and communications, bringing an affinity for storytelling and copy editing. In her new role, Pettway will contribute her talents to the agency’s copywriting team and lend her proofreading skills to all client projects.

“Morgan has a sharp skill set we look for in our writers, but it’s her passion for stories and for this business that make her a great fit for us,” said Carol Glover, creative director. “She brings an acute attention to detail that strengthens messaging and a fierce commitment to finding the perfect way to tell brand stories.”

For more than a decade now, Balcom employees earn a quirky alias once they join the firm. Pettway’s new title, “AP Stylista,” plays on her faithfulness to AP Style and her penchant for penning copy with panache.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.