Infographic: How Long Should Online Text Be?

The importance of the visual in social media and content marketing is undeniable – but how do you craft your text to complement a visual marketing strategy? How long is too long? How short is too short? The folks over at the social media blog Buffer recently published some rules of thumb for content length, based on research they collected from all over the web. So if you’ve ever wanted to know the best length for a Facebook post or the ideal number of characters in a tweet, it’s your lucky day. We crafted this infographic to help us remember some of the main points. Be sure to visit the original article for additional tips and more detailed explanations.