How We Won Five National American Advertising Awards

Sometimes an unorthodox approach makes all the difference. In this TV and web video campaign for Cavender’s, “This is How We Live,” we opted out of using actors, staging and most of the things that go with a typical TV commercial.

The finished product first earned Best of Show (the top award) at both the local and district levels of the American Advertising Awards – then went on to earn five silver awards at the national level. The brand anthem and overall campaign won for cinematography, music and sound design.

It also won the hearts of the Cavender’s audience, with over 2.6 million views across YouTube, Facebook and Instagram to date.

Peek behind the scenes at how we made it happen.

 

See the finished pieces that earned five national awards.

 

 

 

The Team

Taylor Potts, Multimedia Creative Director

Stephanie Orges, Writer

Carol Glover, Principal, Creative Services

Krystal Lewis, Account Director

Alan Parchman, Principal, Group Director and Business Development

Bud Force, Director

John Langmore, Photographer

Ultralite Films, Production

Bruton Stroube, Post-Production and Sound Design

Daniel Kenneth Libby and Ian McCleod, Music

Read the press release here.