Does anybody really know what time it is?
Sunday, July 12, 2009
by Lynne Swihart
Marketing
Does anybody really know what time it is?
Does anybody really care?
I've been 'watch-free' for two weeks now. While we were backpacking, I didn't wear it. And when we got home, I realized the battery had died. I haven't quite gotten around to replacing it yet.
And may not. Between the clocks in my car, on my computer, the cable box, the TV, the stove, the microwave, the coffee maker, the iPod and my iPhone, I haven't really missed it. Except as a lovely piece of jewelry.
My mother, on the other hand, had to send her watch out for repairs that will take several months. She is so ingrained to the culture of time that she immediately bought a replacement watch to wear in the meantime.
Will this be the a new generation gap? Those who carry time on their wrist instead of in their technology?
Perhaps. But Mother also has lovely taste in jewelry. Maybe I can borrow hers, when the original is repaired.
Tags: Branding & Advertising, Culture, Inspiration