Balcom Agency Wins "Best of Show" at 2013 Fort Worth ADDY® Awards

Agency also takes home highest number of awards, securing 41 ADDYs at AAF-Fort Worth event

FORT WORTH, Texas – Feb. 27, 2013 – Balcom Agency, an advertising, interactive and public relations firm based in Fort Worth, won the top honor, Best of Show, and the most overall awards at the 2013 American Advertising Federation – Fort Worth (AAF–FW) awards gala on Feb. 22. Balcom received the overall Best of Show award for the Comfort and Joy retail/in-store sales campaign designed for Justin Boots, as well as Best of Show–Print for its Chippewa Boots History brochure. The agency finished the night with a total of 41 ADDY Awards – two Best of Show, 13 Gold, eight Silver and 18 Bronze.

Balcom’s 41 ADDY Awards recognition included work in a broad spectrum of advertising and marketing categories for several clients:

• Justin Brands won 18 total awards for its divisions, including:
  • Justin Boots:
    • Best of Show (awarded for an overarching sales promotion campaign)
    • Six Gold ADDYs for separate sales/promotion point of purchase items
    • One Gold ADDY for email advertising/promotion
    • One Silver ADDY for non-traditional advertising (awarded for a digital billboard campaign)
    • One Bronze ADDY for packaging
    • One Bronze ADDY for specialty advertising apparel (awarded for a t-shirt)
    • One Bronze ADDY for television advertising, :15 or less spot
    • One Bronze ADDY for digital advertising, social media campaign
  • Chippewa Boots:
    • Best of Show–Print (awarded for a brand history brochure)
    • One Gold ADDY for print, 4-color brochure
  • Justin Brands:
    • One Gold ADDY for special event card
  • Justin Golf:
    • One Silver ADDY for illustration
  • Justin Original Workboots:
    • One Bronze ADDY for email advertising/promotion

• Southwestern Baptist Theological Seminary’s Dead Sea Scrolls & the Bible exhibition won nine awards, including:
  • One Gold ADDY for a consumer/trade publication ad
  • One Silver ADDY for a consumer regional/national integrated campaign
  • One Silver ADDY for a sales/information kit
  • One Bronze ADDY for an out-of-home (outdoor) campaign
  • One Bronze ADDY for a consumer/trade ad campaign
  • One Bronze ADDY for a local television campaign
  • Two Bronze ADDYs for local television advertising, :30 spots
  • One Bronze ADDY for a consumer/trade publication ad

• USMD Hospital won seven awards, including:
  • One Gold ADDY for local television advertising, :30 spot
  • One Silver ADDY for a television campaign
  • Two Silver ADDYs for television advertising, :30 spots
  • One Silver ADDY for a consumer/trade publication ad
  • One Bronze ADDY for a consumer local integrated campaign
  • One Bronze ADDY for an outdoor billboard

• Firestone & Robertson Distilling Co. won:
  • One Gold ADDY for a consumer product website

• Fort Worth Pregnancy Center won:
  • One Gold ADDY for a public service card, invitation or announcement

• CASA of Tarrant County won two awards:
  • One Bronze ADDY for a public service billboard
  • One Bronze ADDY for a magazine ad

• Lena Pope Home Early Learning Center won:
  • One Bronze ADDY for a public service poster

• The Modern Art Museum of Fort Worth won:
  • One Bronze ADDY for advertising for the arts & sciences, digital advertising/website

• Williamson-Dickie Manufacturing Company won:
  • One Bronze ADDY for a business-to-business website 

“I am so proud of all that our Balcom team has achieved,” said Stuart Balcom, president & CEO of Balcom Agency. “This past weekend, our agency was recognized as the best of the best in Fort Worth—and it is all a result of each employee’s contributions and dedication to make great things happen for our clients every day.

The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 local advertising clubs in 15 districts. It is the only creative awards program administered by the advertising industry for the industry, and is the world’s largest advertising competition with nearly 50,000 submissions annually. Local Gold ADDY winners move on to compete in regional district awards.

To learn more about award-winning work produced by Balcom Agency since 1993, visit BalcomAgency.com, or connect with the agency on Facebook and Twitter. 

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, web design, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Williamson-Dickie Manufacturing Company, USMD Hospitals, the Neeley School of Business at TCU, Norman Regional Health System, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about its award-winning work, visit BalcomAgency.com.