Balcom Agency Wins 45 ADDY Awards at Fort Worth's American Advertising Awards

Agency earns largest number of awards and most Gold ADDY Awards at 2015 event 

FORT WORTH, Texas – Feb. 9, 2015 – Balcom Agency, a full service advertising agency based in Fort Worth, won 45 ADDY Awards at the 2015 American Advertising Federation – Fort Worth (AAF–FW) Awards Gala, which took place on Friday, Feb. 6. The agency took home the highest number of overall awards in this year’s competition, and was additionally chosen to receive three out of five Special Judges Awards.  

Honored along with 29 other organizations, the agency took home 17 Gold ADDYs, 15 Silver ADDYs and 10 Bronze ADDYs, plus the three Special Judges Awards. Balcom’s award-winning work included a variety of ad projects, from traditional advertising to video and interactive exhibitions to point-of-purchase displays and social media campaigns. Campaigns and ideas for more than a dozen clients spanning multiple industries were recognized. The agency was granted the following recognition: 

12 awards for Dairy MAX: 

• One Gold ADDY for public service – non-traditional
• One Gold ADDY for elements of advertising – illustration single
• One Gold ADDY for elements of advertising – illustration campaign
• One Silver ADDY for non-traditional advertising – campaign 
• One Silver ADDY for consumer or trade publication – four-color 
• One Silver ADDY for digital advertising – campaign 
• One Silver ADDY for public service – direct marketing specialty items
• One Silver ADDY for elements of advertising – logo 
• Two Silver ADDYs for elements of advertising – illustration single
• Two Bronze ADDYs for non-traditional advertising – single 

Seven awards for United Way of Tarrant County: 

• One Special Judges Award for public service – digital advertising 
• One Gold ADDY for public service – digital advertising
• Two Gold ADDYs for public service – single medium campaign 
• Two Silver ADDYs for public service – audio/visual
• One Bronze ADDY for public service – integrated campaign

Six awards for Justin Boots:

• One Special Judges Award for digital advertising – single platform consumer 
• One Gold ADDY for digital advertising – branded content 60 seconds or less
• One Gold ADDY for collateral material – card
• One Gold ADDY for digital advertising – single platform consumer
• One Silver ADDY for digital advertising – campaign
• One Silver ADDY for elements of advertising – photography color

Six awards for ZYN22: 

• Two Gold ADDYs for sales promotion – counter top or attached
• One Gold ADDY for sales promotion – branded environment 
• One Silver ADDY for elements of advertising – photography campaign
• One Bronze ADDY for integrated campaigns – consumer local 
• One Bronze ADDY for elements of advertising – photography color

Three awards for Cook Children’s Health Care System:

• Two Silver ADDYs for out-of-home – flat
• One Bronze ADDY for out-of-home – campaign

Two awards for the Fort Worth Pregnancy Center:

• One Special Judges Award for public service – special event material
• One Gold ADDY for public service – special event material

Two awards for the Petroleum Club of Fort Worth:

• One Bronze ADDY for sales promotion – printed newsletter
• One Bronze ADDY for sales promotion – campaign 

Two Awards for the 2014 American Advertising Awards Gala:

• One Gold ADDY for advertising industry self-promotion – single medium campaign
• One Gold ADDY for advertising industry self-promotion – integrated campaign

One award for Alcon Laboratories:

• One Bronze ADDY for elements of advertising – illustration single

One award for Chippewa Boots:

• One Bronze ADDY for consumer or trade publication – four-color 

One award for Jess Hall’s Serendipity:

• One Silver ADDY for collateral material – stationery package

One award for Mac Churchill:

• One Gold ADDY for collateral material – invitation

One award for Tony Lama:

• One Gold ADDY for consumer or trade publication – four-color 

“In this fast-paced industry, our team can’t always take the time to reflect on all that we accomplish each day,” said Stuart Balcom, president and CEO at Balcom. “The American Advertising Awards provide a time every year to celebrate the successes we’ve achieved during the previous 12 months and the players who have made it all possible. I couldn’t be prouder of the Balcom team and all of their hard work this year.” Adds Carol Glover, creative director, “When you love what you do and the clients you do it for, great things happen.”

The American Advertising Federation (AAF) is the only association comprised of more than 40,000 professionals from all segments of the advertising trade. The association’s annual American Advertising Awards is the industry’s largest, most comprehensive competition, organized through 200 local clubs in 15 districts.

This year, AAF-Fort Worth’s American Advertising Awards received nearly 600 submissions from more than 30 organizations. All Gold winners will advance to compete in the regional district awards.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, web design, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Dairy MAX, the Neeley School of Business at TCU, USMD Health System, Mrs Baird’s, PCCA, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about its award-winning work, visit BalcomAgency.com, or connect with the agency at FollowtheB.com.

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