Balcom Agency Wins 24 ADDY Awards At Fort Worth's American Advertising Awards

FORT WORTH, Texas – March 4, 2016 – Balcom Agency earned 24 ADDY Awards at the 2016 American Advertising Federation – Fort Worth (AAF-FW) Awards Gala, held on Friday, Feb. 26. Among these awards, the agency won a Gold ADDY for Dairy MAX social media content – the only social media award presented at the 2016 event.

Balcom’s award-winning work included a variety of marketing projects and campaigns – from social media strategy to traditional advertising, video and websites – for clients across multiple industries, including health care, manufacturing, nonprofit, architecture and retail. The agency was honored with the following awards for clients: 

10 awards for Cook Children’s Health Care System

• Three Bronze ADDYs for magazine advertising – full page or less
• Two Bronze ADDYs for a local television commercial – 15 seconds or less
• Two Bronze ADDYs for a local television commercial – 30 seconds or less
• One Bronze ADDY for a magazine advertising campaign
• One Bronze ADDY for a banner ad
• One Bronze ADDY for an integrated advertising campaign – consumer campaign (local)

Three awards for Pediatric Eye Specialists

• One Silver ADDY for a public transit ad – exterior 
• One Silver ADDY for an out-of-home campaign 
• One Bronze ADDY for a public transit ad – exterior

Two awards for Dairy MAX

• One Gold ADDY for social media – multiple platforms
• One Bronze ADDY for a poster campaign

Two awards for Kubota Tractor Corporation

• One Silver ADDY for a regional/national television commercial
• One Bronze ADDY for cinematography

One award for Balcom Agency

• One Silver ADDY for advertising industry self-promotion – film/video/sound

One award for Bennett Benner Partners

• One Silver ADDY for a business-to-business website

One award for Fort Worth Adolescent and Young Adult Oncology Coalition

• One Bronze ADDY for a public service brochure/sales kit

One award for Justin Brands

• One Silver ADDY for an audio/video sales presentation

One award for PCCA

• One Bronze ADDY for branded content and entertainment – nonbroadcast

One award for Sinclair Oil

• One Silver ADDY for an outdoor board – super-sized, extension/dimensional, digital or animated

One award for 4K Land and Cattle Company

• One Bronze ADDY for a business-to-business website

“We’re honored to see our work recognized at the ADDY Awards again this year,” said Stuart Balcom, CEO at Balcom Agency. “But ultimately, we’re in the business of advertising to make great things happen for our clients – and that is what our work has accomplished. I couldn’t be prouder of the Balcom team for the strategic thinking, creativity and commitment to going the distance for our clients that they bring to the table every day.”

Hosted by the American Advertising Federation (AAF), the American Advertising Awards is the industry’s largest, most comprehensive competition. The annual program recognizes excellence in advertising across more than 200 local AAF clubs in 15 districts across the U.S.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Justin Boots, Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, USMD Health System, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.