Balcom Agency Honored Nationally with 15 Healthcare Advertising Award

FORT WORTH, Texas – April 28, 2016 – Balcom Agency has earned 15 awards at the 33rd Annual Healthcare Advertising Awards, a national competition recognizing excellence and creativity in health care advertising. More than 3,700 entries from nearly all 50 states were submitted, and Balcom was the only Fort Worth agency to receive recognition.

The agency was honored with five gold, three silver, one bronze and six merit awards for work completed for:

Cook Children’s Health Care System

• Gold, digital marketing program, “We’re With You Every Inch”
• Gold, magazine single, “We’re With You Every Inch – Fever”
• Silver, total ad campaign with TV, “Say Ahhh”
• Merit, magazine single, “We’re With You Every Inch – Sprained Ankle”
• Merit, magazine single, “We’re With You Every Inch – Lima Beans”

USMD Health System

• Gold, total ad campaign without TV, “USMD Orthopedic Campaign”
• Silver, special video, “The Vision Behind the Difference”
• Silver, social media, “USMD Facebook Page”
• Bronze, brochure, “USMD SeniorCare Broker Brochure”
• Merit, special video, “Weight Loss Surgery: It’s Different at USMD”
• Merit, outdoor, “USMD Orthopedics Bus Wrap – Game Face”

LifeGift

• Gold, calendar, “LifeGift 2015 Annual Report/2016 Calendar”

Ortho Clinical Diagnostics

• Gold, digital video, “Global Clinical Laboratories Menu Workshop Video”

PCCA

• Merit, other, “PCCA New Member Kit”

Pediatric Eye Specialists

• Merit, outdoor, “Bus Bench – Fuzzy Animals”

“Health care marketing has always been at the forefront of what we do at Balcom Agency,” said Stuart Balcom, president and CEO. “We’re proud to be able to work with health care organizations that are ahead of the curve in what they do and, likewise, believe in breakthrough advertising that is just as innovative. Our jobs as marketers are more fun – and rewarding – that way.”

The Healthcare Advertising Awards are the nation’s oldest and largest health care advertising awards competition and one of the 10 largest advertising competitions in the U.S. Sponsored by Healthcare Marketing Report, the competition recognizes advertising distinguished in creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.