Balcom Agency Claims Best of Show at Fort Worth’s 2020 American Advertising Awards

FORT WORTH, Texas – Feb. 27, 2020 – Balcom Agency won the top honor, Best of Show, and the most overall awards at the 2020 American Advertising Awards on Friday, Feb. 21. Balcom received the Best of Show award for the This Is How We Live – Anthem internet commercial created for Cavender’s. In addition, the agency earned a Special Judges’ Award – Best Branding for its Mrs. Renfro’s campaign.

Balcom Agency received a total of 42 honors, which is the highest number of awards given to a single organization at this year’s local competition. Balcom’s wins included projects developed for nine clients across multiple industries – ranging from branding to film, web, out-of-home, print, social media and digital campaigns.

In addition to the Best of Show and the Special Judges’ awards, Balcom earned 16 Gold ADDYs, eight Silver ADDYs and 16 Bronze ADDYs for the following work:

Balcom Agency

• Silver ADDY, B Funky Stickers – Advertising Industry Self-Promotion – Direct Marketing & Specialty Advertising

Ball Park Buns & Rolls

• Bronze ADDY, Paper Buns – Social Media Campaign

Cavender’s

• Best of Show, This Is How We Live – Anthem – Internet Commercial
• Gold ADDY, This Is How We Live – Anthem – Internet Commercial
• Gold ADDY, This Is How We Live – Cowboy – Internet Commercial
• Gold ADDY, This Is How We Live – Blue Collar – Internet Commercial
• Gold ADDY, This Is How We Live – Internet Commercial Campaign
• Gold ADDY, This Is How We Live – Cinematography – Single
• Gold ADDY, This Is How We Live – Cinematography – Campaign
• Gold ADDY, This Is How We Live – Music – Single
• Gold ADDY, This Is How We Live – Music – Campaign
• Gold ADDY, This Is How We Live – Sound Design – Single
• Gold ADDY, This Is How We Live – Sound Design – Campaign
• Bronze ADDY, This Is How We Live – Out-of-Home – Large Venue – Single

Dairy MAX

• Gold ADDY, The Amazing World of Dairy – Elements of Advertising – Illustration – Single
• Bronze ADDY, #DairyAmazing – Elements of Advertising – Illustration – Series
• Bronze ADDY, The Amazing World of Dairy – Integrated Brand Identity Campaign
• Bronze ADDY, DairyDiscoveryZone.com – Websites – Consumer

Hippo Sak

• Bronze ADDY, Hippo Sak – Social Media Campaign

Mrs Baird’s

• Bronze ADDY, Texas Born. Texas Bread. – Social Media Campaign
• Bronze ADDY, Texas Born. Texas Bread. – Internet Commercial

Mrs. Renfro’s

• Special Judges’ Award, True to Family. True to Flavor. – Best Branding
• Gold ADDY, True to Family. True to Flavor. – Magazine Advertising Campaign
• Gold ADDY, Better Than Crack – Branded Content & Entertainment
• Gold ADDY, Ghost Pepper Reviews – Branded Content & Entertainment
• Gold ADDY, True to Family. True to Flavor. – Integrated Advertising Campaigns – Consumer
• Gold ADDY, True to Family. True to Flavor. – Integrated Brand Identity Campaign
• Silver ADDY, Ghost Pepper – Packaging
• Silver ADDY, True to Family. True to Flavor. – Art Direction – Campaign
• Silver ADDY, Everything's Hotter in Texas – Specialty Advertising – Apparel
• Silver ADDY, They Started It – Magazine Advertising
• Silver ADDY, Renfro Dads Read Reviews – Social Media Campaign
• Silver ADDY, Renfro Dads Read Reviews – Branded Content & Entertainment Campaign
• Silver ADDY, True to Family. True to Flavor. – Packaging Campaign
• Bronze ADDY, Mango Habanero – Packaging
• Bronze ADDY, Little Bit of Grandma in Every Jar – Magazine Advertising
• Bronze ADDY, Little Bit of Grandma in Every Jar – Packaging
• Bronze ADDY, Family Feuds – Magazine Advertising
• Bronze ADDY, Hot Recipes – Social Media Campaign

Presbyterian Night Shelter

• Bronze ADDY, This Is Where It Ends – Public Service – Pro Bono Online/Interactive Campaign

R. Watson Boots

• Bronze ADDY, R. Watson Work Boots – Packaging

Sinclair Oil Corporation

• Bronze ADDY, DINOCARE – Television Advertising – Single Spot :30

“‘B great’ isn’t just a tagline: It’s a promise that Balcom employees deliver on every single day – to our clients and to each other,” said Stuart Balcom, president and CEO of Balcom. “The American Advertising Awards provides a time each year to celebrate the successes we’ve achieved and the people who have made it all possible.”

The American Advertising Federation (AAF) is comprised of more than 40,000 professionals from all areas of the advertising industry. The organization’s annual American Advertising Awards is the industry’s largest, most comprehensive competition, organized through 200 local clubs in 15 districts.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom’s experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak^®, Kubota Tractor Corporation, Mrs. Renfro’s, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency’s award-winning work, visit BalcomAgency.com.