Balcom Agency Hires Ali Lipowski as Search Specialist

FORT WORTH, Texas – Aug. 28, 2023 – Ali Lipowski has joined Balcom Agency as search specialist, following work with Go Local Interactive, Social Yeah and Canisius College. Lipowski will be involved with the planning, management and execution of paid search campaigns for a variety of Balcom clients, including ACH Child and Family Services, The Modern Art Museum of Fort Worth, The PARC vet and Sinclair Oil.

“Ali has a love for the advertising industry and marketing profession – something she set out to be a part of from a young age,” said Chris Hawthorne, media director at Balcom. “We’re excited to see how her approach to business, which is both creative and analytical, helps our clients meet their goals.”

Lipowski graduated from SUNY (State University of New York) Buffalo State with a degree in public communications and hospitality administration.

Due to her love for styles and shopping, Lipowski liked “Chic Searcher” as her secondary title, a Balcom tradition. She can often be found searching for her next look.

As a full service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.

ABOUT BALCOM AGENCY

Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit BalcomAgency.com.