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give your brand a little character.

Balcom created a lovable logo to
convey the warmth and personality of
Sundance Childcare Management.

the work

drive traffic.
fuel sales.

Balcom develops branding with attitude to help Harley lovers find hog heaven at Adam Smith’s Texas Harley.

the work

the tools
to build a community.

We were proud to build the campaign that Trinity Habitat for Humanity will use to build more homes in our community.

the work

creative messaging that speaks up.

They speak up for abused and neglected children in court – but CASA of Tarrant County needed somebody to speak up for them in the community, too.

the work

WHAT'S NEXT.

It drives everything we do at Balcom. Innovation meets inspiration every day to make great things happen for our clients.

We’re marketers at heart, but we have digital brains and creative souls. While traditional agencies scramble to bolt on interactive shops and digital agencies rush to add branding competencies, we simply go about our business -- the business of making people fall in love with brands.

branding

research
strategy and planning
brand definition
creative strategy
graphic design
advertising
integrated marketing programs

interactive

digital strategy
website design and development
tracking, analytics and optimization
email marketing
technology architecture and integration
mobile marketing
managed hosting and support
consumer behavior measurement
integrated marketing programs

public relations

strategic planning
corporate communications
employee relations
media relations
media coaching
community relations
crisis communication
reputation/issues management
research and writing

social media

strategy and planning
architecture and content development
blogging, micro-blogging and social networking
monitoring for reputation management
measurement and adjustment

traditional and emerging media

media planning and buying
search marketing, organic and pay-per-click
affiliate programs
tracking and reporting

Holly Aguilar the whole enchilada
Senior Art Director
Stuart Balcom boss hog
President & CEO
Brian Blankenship tenacious b
Interactive Creative Director
Steve Cantrell the voice of reason
Director of Client Services & Media Specialist
Ashley Freer the instant messenger
Account Director & PR Specialist
Carol Glover champion of wow
Creative Director
Chip Hanna thunder & lightning
Interactive Account Director
Jennifer Haynes british invasion
Advertising & PR Assistant
Krystal Lewis blonde ambition
Account Director
Lesley Mason posthaste
Social Media Manager & PR Coordinator
Bruce McLain daddy warbucks
CFO
Stephanie Orges parenthesis
Writer
Christine Painter 5 foot wonder
Intern
Alan Parchman jolly rancher
Account Director & Media Specialist
Susan Schoolfield, APR ad ma'am
Account Director & PR Specialist
David Sims the doctor
Senior Art Director
Mike Skwarcan indianimal
Interactive Developer
Kim Speairs, APR velvet hammer
Director of Client Services & PR Specialist
Trey Sprinkle design monkey
Senior Art Director
Toni Stuard gggggrrreat
Accounting Manager
Lynne Swihart poof. done. effortless.
Production Director
Mick Swindall viz wiz
Senior Art Director
Lauren Ashley Turner ascender
Online Marketing Specialist

architecture

Huckabee & Associates, Inc.
Quorum Architects

arts

Arts Council of Fort Worth & Tarrant County
Modern Art Museum of Fort Worth

business-to-business

Customized Communications, Inc.
Imperial Construction
Integrated Furniture Systems
K&N Mobile Distribution Systems
Thomassen Amcot International, LLC.
Win-Sam, Inc.

education

All Saints Episcopal School
Art Institute of Fort Worth
Fort Worth Christian School
Neeley School of Business
Texas FFA

financial

Central Texas Mortgage
JPMorgan Chase
Pennybacker Capital, LLC
Southwest Bank
Tailwind Advisors

healthcare

Jones Audiology
Landmark Healthcare
Magaw Medical
Norman Regional Health System
North Texas Specialty Physicians
Pediatric Eye Specialists
St. Charles Health System
Texas Health Resources
Vetoquinol

legal

McDonald Sanders

non-profit

Barnett Shale Energy Education Council
Ben Hogan Foundation
Boys and Girls Clubs of Greater Fort Worth
CASA of Tarrant County
Fort Worth Chamber of Commerce
Fort Worth Convention & Visitors Bureau
Fort Worth Museum of Science and History
Fort Worth Police & Firefighters Memorial
Habitat for Humanity
Henry House Foundation
LifeGift
Rainwater Charitable Foundation
REAL School Gardens
Texas Ranger Association Foundation
United Way of Tarrant County

oil & gas

Harbison-Fischer
Texxol
XTO Energy

pharmaceutical

Alcon Laboratories
ConvaTec
Healthpoint, Ltd.

real estate

Rocky Creek Ranch
The Metropolitan

retail

Adam Smith’s Texas Harley-Davidson
Cash America
John Soules Foods, Inc.
Justin Bent Rail
Justin Boots
Justin Original Workboots
Tener’s Western Outfitters
Tomlyn
Tony Lama Boots
Zimmerer Kubota & Equipment, Inc.

technology

Consuro Managed Technology

agency

Vision 20/20, Best Small Company (2010)
Best Places to Work in North Texas (2009)
American Advertising Federation Silver Medal Award (Lynne Swihart, 2009)

advertising

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (1998, 2004–10)
American Advertising Federation Fort Worth ADDY Awards (1994–11)
     Best of Show (2009)
     Special Judges Awards (2004–10)
Annual Healthcare Advertising Awards (2000–06, 2009)
Aster Awards (2000–09)
Communication Arts Design Annual (2008)
Council for Advancement and Support of Education (CASE) District IV Awards (2009)
Dallas Society of Visual Communications (DSVC) (2008–09)
International Association of Business Communications Bronze Quill Awards (2005)
Logo Lounge Sixth Edition (2010)
Logo Lounge Shapes and Symbols (2010)
Medical Marketing & Media Awards (2005)
Press Club of Dallas Katie Award (2004)
Printing & Imaging Association of Mid-America (PIA) Awards (2008–2009)
PRINT Regional Design Annual (2008, 2010)
Service Industry Advertising Awards (SIAA) (2007)
Western & English AIM Awards (2001–08)

interactive

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (2009)
American Advertising Federation Fort Worth ADDY Awards (2008–11)
     Best of Interactive (2009)
Annual Healthcare Advertising Awards (2009)
Aster Awards (2009)
Dallas Society of Visual Communications (DSVC) (09)
eHealthcare Leadership Awards (2010)
Western & English AIM Awards (2008)

public relations

Houston Public Relations Society of America (PRSA) Excalibur Award (2007)
Public Relations Society of America (PRSA) Bronze Anvil Award (2007, 2010)
Texas Public Relations Association (TPRA) Best of Texas (2007–2008)

Tomlyn

  • Print

Adam Smith's Texas Harley-Davidson

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

CASA of Tarrant County

  • Interactive
  • Public Relations
  • Print

Habitat for Humanity

  • Interactive
  • Public Relations
  • Print

Fort Worth Museum of Science and History

  • Outdoor
  • Public Relations
  • Broadcast

United Way of Tarrant County

  • Interactive
  • Public Relations
  • Print

Justin Bent Rail

  • Identity
  • Interactive
  • Print
  • Broadcast

Tener's Boots

  • Interactive

Barnett Shale Energy Education Council

  • Identity
  • Interactive
  • Public Relations
  • Print

Consuro

  • Interactive

Art Institute of Fort Worth

  • Public Relations

Tony Lama

  • Outdoor
  • Identity
  • Interactive
  • Print

The Metropolitan

  • Outdoor
  • Print

LifeGift

  • Identity
  • Interactive
  • Public Relations
  • Print

REAL School Gardens

  • Identity
  • Interactive
  • Public Relations
  • Print

Tailwind Advisors

  • Interactive

Ben Hogan Foundation

  • Identity
  • Interactive
  • Public Relations
  • Print

Justin Boots

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Norman Regional Health System

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Justin Gypsy Collection

  • Identity
  • Interactive
  • Print

ULTRACEPT Antiseptic Handwash

  • Identity
  • Interactive
  • Public Relations
  • Print

Neeley School of Business at TCU

  • Outdoor
  • Interactive
  • Print
  • Broadcast

iMapWeather

  • Interactive

Salex

  • Print

Sundance Childcare Management

Sundance Childcare Management develops and operates childcare centers in Austin, Fort Worth, Dallas and Houston. The lovable owl, (the client named him Sunny) personifies the joy of learning and discovery.

Adam Smith's Texas Harley-Davidson

Adam Smith’s Texas Harley-Davidson in Bedford needed rebranding to reflect the new ownership. This logo incorporates the familiar national Harley emblem while introducing the new owner’s name, scrawled in chrome with a stylized star “A.”

Integrated Furniture Systems

Integrated Furniture Systems provides total project management for government and military projects under its GSA Contract for Packaged Office Furniture.

Lama Stars

Tony Lama’s partners at the National Barrel Horse Association helped design the new Lama Stars Collection. Functional and fashionable, the boots scoot stylishly from the arena to the dance floor. (Featured in LogoLounge Sixth Edition and LogoLounge Master Library Series Shapes and Symbols.)

Santa Fe Youth Services

Santa Fe Adolescent Services is a nonprofit agency that helps at-risk youth redefine their lives, change their behavior and uncover their true potential. Their logo embodies the young people’s positive energy. (Featured in LogoLounge Sixth Edition.)

Bus-Tech

Virtuent™ is a tape-on-disk technology that is the engine for Bus-Tech’s award-winning Mainframe Data Library (MDL) products. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Magaw Medical

Magaw manufactures and distributes video laryngoscopes, medical devices that allow for a clear view of the vocal folds and the glottis during intubation. The logo mirrors the device in its simple, innovative sophistication.

LifeGift

Second Chance Run is an annual event that raises awareness for organ and tissue donation. The dandelion-inspired mark reminds us that every single donation answers a lifesaving wish for dozens of people.

Texas Health Resources

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States. Unifying more than a dozen hospitals under a branded system began with this Celtic-inspired mark. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

550 Bailey

550 Bailey includes 122, 834 square feet of updated Class A office space just west of downtown Fort Worth. The mark reflects the building’s recent renaissance and close affiliation with the Modern Art Museum of Fort Worth.

Joshua ISD

The Fighting Owls of the Joshua Independent School District call Johnson County home. The dynamic owl and star combination reinforces the district’s motto: excellence for all, from all. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Justin Gypsy Collection

Sassy boots in the Justin Gypsy Collection help cowgirls express their gypsy spirit and “Keep it Gypsy.”

Pennybacker Capital

Pennybacker Capital invests in real estate assets in select growth markets of the United States. The company’s logo references a bridge near the Austin headquarters. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Neeley School of Business at TCU

Neeley is a nationally recognized leader in undergraduate and graduate business education. This logo was the cornerstone of a comprehensive rebranding campaign.

Tailwind Advisors

Tailwind serves as a multi-family office for families of significant wealth, offering sophisticated, independent wealth management services. We believe building a strong relationship with our clients is the first step in building sound, strategic family plans.

ULTRACEPT Antiseptic Handwash

ULTRACEPT™ Antiseptic Handwash is the next generation hand sanitizer.

Arts Council of Fort Worth & Tarrant County

Unifying the Arts Council of Fort Worth and Tarrant County, the Fort Worth Community Arts Center and Fort Worth Public Art required a bold artistic statement. The abstract A unites all three entities. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

North Texas Specialty Physicians Charitable Fund

National Jewelry Liquidation Center

Norman Regional Health System

Barnett Shale Energy Education Council

Consuro

Tailwind Advisors

REAL School Gardens

Huckabee & Associates, Inc.

Ben Hogan Foundation

CASA of Tarrant County

Adam Smith's Texas Harley-Davidson

We count on the marketplace to judge our work every day, but once a year our peers weigh in, too. We’re honored to have 17 pieces of work recognized in the 2011 Fort Worth ADDY Awards. Thanks to our clients that made it all possible.


Gold


Silver


Bronze

November 16, 2011

Fort Worth, Texas – November 16, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has again been included in Print magazine's annual issue recognizing outstanding design. Since 1981, the prestigious Print Regional Design Annual has served as the only comprehensive survey of outstanding design throughout the United States and the only collection organized by geography. The December 2011 issue features Balcom's ad for client CASA of Tarrant County.
 
Over the course of the past year, Balcom has worked with CASA of Tarrant County to increase recruitment of volunteer Advocates to speak up for abused and neglected children. Balcom's campaign for CASA of Tarrant County centers on speaking up for a child when the words they are accustomed to hearing are negative and damaging. Print ads for the campaign complement the recent Web site re-design at www.speakupforachild.org, which was launched in spring 2011 by Balcom. Holly Aguilar, senior art director at Balcom, designed the campaign.
 
"Our team is proud to work alongside CASA of Tarrant County to help communicate the need for Advocates in our county," said Balcom Creative Director Carol Glover. "We believe in the work that our local CASA is doing, and are honored that our work to support them has been recognized by Print."
 
About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next. 

August 4, 2011

Fort Worth, Texas – August 4, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to develop a new website for Texas FFA. The mission of Texas FFA is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success. 
 
The new website, www.MyTexasFFA.org, scheduled to launch in September, will serve as a rich, interactive source for students, parents, teachers, former members and sponsors. The site’s goal is to attract new members to the organization while keeping existing members and supporters informed of ongoing activities and news.

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