Neeley School of Business at TCU

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Rebranding is all about changing perceptions. So when the Neeley School of Business at TCU asked us to help them shake their perceived small-potatoes image, we dove into the research and found several areas we could improve. A more sophisticated look, a strategically focused message and a revamped website helped Neeley become top-of-mind for those interested in top-tier business schools.

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Neeley is a nationally recognized leader in undergraduate and graduate business education. This logo was the cornerstone of a comprehensive rebranding campaign.