Adam Smith's Texas Harley-Davidson
- Outdoor
- Identity
- Interactive
- Broadcast
When Adam Smith took over the Texas Harley-Davidson dealership in Bedford, he asked Balcom for rebranding that would reinforce the store’s ties to national Harley and make it stand out from other dealers – plus drive more folks to the store and website to move more hogs. With a new logo, website skin and outdoor campaign, we introduced Adam to the neighborhood – and helped the neighborhood get in touch with its bad side. Want to rev up your brand?
ad
direct marketing
logo
Adam Smith’s Texas Harley-Davidson in Bedford needed rebranding to reflect the new ownership. This logo incorporates the familiar national Harley emblem while introducing the new owner’s name, scrawled in chrome with a stylized star “A.”
outdoor
outdoor
outdoor
outdoor
