While I would never have considered myself a spontaneous person, a few weekends ago I decided to get as wild as a 27-year-old with a full-time job and a doting chocolate lab can get. I took a road trip to Austin for 24 hours of South by Southwest Interactive without a badge! Luckily, my coworker Lauren, also badgeless, was willing to join me on my adventure. All in all, I considered the trip a success, so below I’ve listed some highlights and tips from our impromptu crashing of SXSWi.
We’re on the Guest List (Have at least one activity planned before you get there.)
Luckily, we knew we’d be given the red carpet treatment (i.e. we could get in without a badge) at deviantART’s Sunday afternoon get-together at Frank. Thanks to my childhood friend, deviantART’s vice president of marketing, Heidi Chambers, we had a chance to mingle with members of the company’s online art community, chat with deviantART’s co-founders and enjoy a topnotch Moscow Mule, or two.
SMCFW Pride (Reach out to who you know.)
About a dozen Social Media Club of Fort Worth members were in Austin for the festival, which made for a successful last minute, mini tweetup at Maggie Mae’s. Having our established hashtag, #SMCFW, helped us quickly communicate and plan via Twitter and represent DFW in the state’s capitol.
Check-ins Galore (Proof that social services tools are useful for stalking.)
In addition to earning our “SXSW Virgin” Foursquare badges, our use of location-based check-in services (e.g. Foursquare, Gowalla, Facebook Places) made it easy for us to see where festival attendees were spending their time and therefore, where we should be headed!

GroupMe (Because everyone knows how to text.)
GroupMe is an app that helped Lauren and I keep in touch with our fellow B-Team members. With one simple text, we were able to communicate with our six-person party and stay posted on plans.
Dream Big (Even if you don’t have a badge, you can get stuff for free.)
Lauren had three goals, which I quickly adopted. #1 Meet Conan O’Brien. #2 Get a shirt for free. #3 Get something else for free. While goal #1 didn’t pan out, #2 and #3 were easily conquered. Our favorites – a free shirt from blogads.com and a free koozie from HootSuite’s own mascot, Owly.

Just a Teaser (I’ll be back!)
More than anything, this experience has served as a preview of what I hope to be experiencing March 9-13, 2012. From the speakers and panelists to the networking and chance to run into Conan – I’m giddy about all that SXSWi has to offer.