Is your website easy come, easy go? You may have optimized
your site to get great organic search engine results – and lots of visitors –
but if people don’t like what they see when they get there, they’ll bail. The bounce
rate indicates how often that happens by giving you the percentage of visitors
who view only a single page of your site before leaving. Deflate your bounce
rate by making sure you have valuable, relevant content that encourages
visitors to stick around – and keeps them coming back for more.