Is your website easy come, easy go? You may have optimized your site to get great organic search engine results – and lots of visitors – but if people don’t like what they see when they get there, they’ll bail. The bounce rate indicates how often that happens by giving you the percentage of visitors who view only a single page of your site before leaving. Deflate your bounce rate by making sure you have valuable, relevant content that encourages visitors to stick around – and keeps them coming back for more.