As a busy professional, I don't have time to waste on 'typical' business books. But this publication, How to Market to People Not Like You, by Kelly McDonald, will give you the tools you need to garner a share of segments you may not have considered. And she does this in a common-sense, easy to understand way. You will learn how to:
Reach unfamiliar new market segments for your products or services
Engage micro-segmented customer groups
Understand the needs and values of diverse customers in order to reach their hearts, minds and wallets
Ms. McDonald is a respected national speaker with a particular expertise in Hispanic Advertising and Marketing. She offers clear insight and instruction for reaching a variety of demographic groups. Balcom Agency has partnered with her firm on behalf of our clients.