FORT WORTH, Texas – John Robinson Jr. wasn't looking for a new job when he noticed Balcom Agency's "tweet" about a job opening for a developer for its fast-expanding interactive division.
Nevertheless, the webmaster at the Amon Carter Museum shot a quick direct message back to "d Balcomagency" to ask about the job, and by the time Balcom's social media specialist, Kayla Bond, responded he'd already gotten a tweet from Balcom's interactive account director, Chip Hanna.