Press room

Balcom Agency Hires Jamie Fisher as Senior Copywriter and Content Specialist

lauren — Thu, 17 May 2012 13:07:13 +0000

FORT WORTH, TX – May 17, 2012 – Jamie Fisher has joined the Balcom Agency as senior copywriter and content specialist, bringing more than a decade of experience in both brand messaging and content creation to the B team.

Prior to joining Balcom, Fisher was a senior copywriter at AvreaFoster, a primarily business-to-business marketing agency, where she developed copy and creative concepts for clients in a variety of industries. Before that, she served as a copywriter for the online dating site, TRUE.com, where she was also editor of the weekly online magazine; and at the architecture and engineering firm, Carter & Burgess, where she was also content manager for various multimedia and print projects.

“Jamie’s range of talents perfectly suits Balcom’s range of work,” said Carol Glover, Balcom’s creative director. “As great content becomes more and more intrinsic to great marketing, her word-smithing skills and creativity will be vital for our clients.”

Fisher holds a master of the arts in English from the University of Missouri-Columbia, and a bachelor of the arts in English from Baylor University.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Ali Lamb Joins Balcom Agency as Social Media Manager

admin — Thu, 08 Mar 2012 23:52:29 +0000

FORT WORTH, TX – March 8, 2012 – Ali Lamb has joined the Balcom Agency as social media manager, bringing extensive knowledge of social media and digital marketing—as well as a background in Western lifestyle marketing—to the position.

Lamb joins the B team immediately following her work at Dallas-based Marketing Zen Group. In her past position, Lamb developed social media content and strategy for the company’s retail, medical, restaurant, pet product and business-to-business clients. As social media manager at Balcom, Lamb is blending both her backgrounds to serve the agency’s Justin Brands accounts—including Justin Boots and Justin Bent Rail—with expertise in social media strategy, analytics and promotion.

“Ali’s background and experience have already proven to be a great fit for our team,” said Carol Glover, Balcom’s creative director. “From commerce to event promotion, we look forward to harnessing Ali’s ideas, and creative execution, to benefit our client base.”

A 2011 graduate of Texas Christian University, Lamb holds a Bachelor of Science degree in advertising and public relations.

Balcom Agency Hired to Lead Marketing Campaign for Upcoming Dead Sea Scrolls Exhibition

brian — Thu, 01 Mar 2012 22:07:01 +0000

Fort Worth, Texas – March 1, 2012 – Balcom Agency, an award-winning advertising, interactive and public relations firm, today announced its work with Southwestern Baptist Theological Seminary to promote Dead Sea Scrolls & the Bible: Ancient Artifacts, Timeless Treasures. Balcom has been partnering with the seminary since summer 2011 to support marketing and communications efforts for the exhibition’s six-month run (July 2012 – January 2013).

As part of the agreement, Balcom is assisting the seminary with traditional and online advertising, media relations, social media strategy and development of collateral materials. Balcom also worked with the seminary to build and launch SeeTheScrolls.com, where tickets can be purchased for Dead Sea Scrolls & the Bible.

“We hold educational institutions that provide Fort Worth residents and visitors with opportunities to learn in high respect,” said Stuart Balcom, principal of Balcom Agency. “Southwestern Seminary’s commitment to keep interest in archaeology, history and theology alive is admirable, and our team is honored to help showcase such a significant piece of world history in our city.”

Dead Sea Scrolls & the Bible: Ancient Artifacts, Timeless Treasures will be on view July 2, 2012, through January 11, 2013, at the MacGorman Performing Arts Center on the seminary’s campus. The exhibition will include at least 16 different Dead Sea Scroll fragments on loan from around the world, including seven fragments from Southwestern Seminary’s own private collection. The exhibition will demonstrate how the Dead Sea Scrolls revolutionized the study of Christianity and Judaism, and will be meaningful to anyone with an interest in ancient history, archaeology, the Bible, and religion.

To learn more about Dead Sea Scrolls & the Bible, visit http://www.SeeTheScrolls.com, or connect with the exhibition on Facebook and Twitter.

Balcom Agency Scores Best of Show—Electronic at 2012 Fort Worth ADDY® Awards

brian — Wed, 29 Feb 2012 18:12:50 +0000

Fort Worth, Texas – February 28, 2012 – Balcom Agency, an advertising, interactive and public relations firm based in Fort Worth, was honored with eight ADDY® Awards at the American Advertising Federation of Fort Worth’s 2012 awards gala, including the most coveted award for interactive work. Balcom garnered Best of Show—Electronic for the agency’s design of VeritasEnergyLLC.com created for Texas-based Veritas Energy, an independent oil and gas company. In addition to Best of Show in the electronic category, Balcom earned a Gold ADDY for the Veritas website, a win that recognizes excellence in website design and digital media.

The agency also earned three Silver ADDY Awards for: Balcom’s design of the Veritas logo; the agency’s invitation design for the Henry House Foundation’s Fifth Annual White Hot Night Gala; and MyTexasFFA.org, a website designed for Texas Future Farmers of America.

The remaining three wins, all Bronze ADDY Awards, recognized Balcom’s work for Justin Boots on two interactive media projects and one point-of-purchase design.

The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 local advertising clubs in 15 districts. It is the only creative awards program administered by the advertising industry for the industry, and is the world’s largest advertising competition with nearly 60,000 submissions annually. Local Gold ADDY winners, recognized as the highest level of creative excellence each year, move on to compete in regional district awards.

To learn more about award-winning work produced by the Balcom Agency since 1993, visit BalcomAgency.com, or connect with the agency on Facebook and Twitter.

Balcom Agency Featured in Print Magazine's Regional Design Annual

admin — Wed, 16 Nov 2011 20:32:27 +0000

Fort Worth, Texas – November 16, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has again been included in Print magazine's annual issue recognizing outstanding design. Since 1981, the prestigious Print Regional Design Annual has served as the only comprehensive survey of outstanding design throughout the United States and the only collection organized by geography. The December 2011 issue features Balcom's ad for client CASA of Tarrant County.

Over the course of the past year, Balcom has worked with CASA of Tarrant County to increase recruitment of volunteer Advocates to speak up for abused and neglected children. Balcom's campaign for CASA of Tarrant County centers on speaking up for a child when the words they are accustomed to hearing are negative and damaging. Print ads for the campaign complement the recent Web site re-design at www.speakupforachild.org, which was launched in spring 2011 by Balcom. Holly Aguilar, senior art director at Balcom, designed the campaign.

"Our team is proud to work alongside CASA of Tarrant County to help communicate the need for Advocates in our county," said Balcom Creative Director Carol Glover. "We believe in the work that our local CASA is doing, and are honored that our work to support them has been recognized by Print."

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Hired to Create New Targeted Website for Texas FFA

lesley — Thu, 04 Aug 2011 23:07:52 +0000

Fort Worth, Texas – August 4, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to develop a new website for Texas FFA. The mission of Texas FFA is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success.

The new website, www.MyTexasFFA.org, scheduled to launch in September, will serve as a rich, interactive source for students, parents, teachers, former members and sponsors. The site’s goal is to attract new members to the organization while keeping existing members and supporters informed of ongoing activities and news.

“Supporting Texas FFA in its mission to improve the future of young people right here in our own state makes this an especially enjoyable project for our team,” said Stuart Balcom, principal of Balcom Agency. “We understand the importance of developing business and community leaders and we’re proud to be working with an organization that is doing just that.”

Texas Agricultural Education/Texas FFA Association is based in Austin and boasts the largest state membership in the country, with more than 1,100 chapters and nearly 81,000 members statewide. More than 112,000 Texas students are enrolled in agricultural education courses. Through Texas FFA programming more than $2 million in award and academic scholarships are given annually.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Hired to Design Website for Modern Art Museum of Fort Worth

lesley — Tue, 12 Jul 2011 14:17:22 +0000

Fort Worth, Texas—July 11, 2011—Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to redesign www.themodern.org, the website for The Modern Art Museum of Fort Worth. The Modern, located in Fort Worth’s cultural district, maintains a vast collection of modern and contemporary art—including works by Pablo Picasso, Jackson Pollock and Andy Warhol—and serves as host to several traveling exhibitions each year. The Modern made its decision after a nationwide review of multiple agencies.

As part of the redesign, Balcom will support The Modern’s mission to promote a welcoming environment for public appreciation of post-World War II art. The website will display the beauty of permanent and loaned collections, as well as highlight the architecture of the museum and its surrounding grounds. In addition to revamping the site’s navigation, the team plans a new calendar system to promote and communicate contemporary art exhibits and community events.

“While The Modern is praised worldwide as a premier cultural institution, it is also a favorite destination of our B team,” said Stuart Balcom, principal of Balcom Agency. “Supporting The Modern in its quest to improve its online presence and digital footprint will be a productive, and fun, endeavor for us.”

Planning for the website project has already begun, with a fall launch of the site planned.

Balcom Agency Awarded Medal at the 2011 Dallas Society of Visual Communications Show

lesley — Mon, 20 Jun 2011 20:17:33 +0000

Fort Worth, TX – June 20, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm in the Dallas/Fort Worth area, was recently recognized for excellence in the 43rd annual show juried by the Dallas Society of Visual Communications. The agency’s campaign for the Fort Worth Museum of Science and History’s grand re-opening in November 2009 received a Silver Medal, and will be featured in the organization’s annual publication later this year.

Designed by art director Holly Aguilar and creative director Carol Glover, Balcom’s work for the Fort Worth Museum of Science and History included the development of an outdoor billboard campaign with headlines such as “Bring Friends – Even Imaginary Ones” and “Fossil Fuels – They’re a Gas.” The Balcom team used graphics from Simon Oxley, illustrator of the Twitter bird icon, to create the look for the Museum.

“Our creative team is consistently recognized for exceptional work, from design ideas to execution of the final production,” said Stuart Balcom, founder and president of Balcom Agency. “The campaign we created for the Fort Worth Museum of Science and History helped to motivate DFW residents to check out the new space and exhibits since the opening, leaving a lasting legacy that we’re proud to have been a part of.”

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Named Agency of Record for Vétoquinol USA

lauren — Tue, 12 Apr 2011 16:20:09 +0000

Fort Worth, TX — April 12, 2011 — Vétoquinol USA, a pharmaceutical company focused on the research and development of quality medicine and supplements for companion animals, today announced the hiring of Balcom Agency as its agency of record. Balcom will execute several marketing and communications programs for Vétoquinol USA, its family of brands for veterinarians and its Tomlyn® line of health and wellness products.

“Vétoquinol USA has been looking for a marketing partner who will work quickly and effectively with our business units to support our growth plans,” said Manny Martinez, USA manager for Vétoquinol. “Balcom’s approach to marketing is both creative and strategic, and we look forward to working with the team to communicate why our products meet the needs of veterinarians and pet owners.”

Working together, Balcom and Vétoquinol USA will launch new print and online advertising campaigns for the company’s veterinary business unit and Tomlyn product line. Balcom will also be responsible for advising the company on website and interactive strategy, social media, public relations and printed materials, such as sales aids and point-of-sale items.

“Our experience with health care and pharmaceutical clients, coupled with our pet-friendly office culture, makes us a great fit for Vétoquinol,” said Stuart Balcom, principal of Balcom Agency. “The Balcom team is proud to support a company that is passionate about animal health care needs.”

Balcom’s advertising work for Vétoquinol USA’s veterinarian business unit will begin appearing in trade publications in May.

About Vétoquinol USA Headquartered in Fort Worth, Texas, Vétoquinol USA—makers of Vétoquinol-branded products and the former Vet Solutions® product portfolio—is owned by Vétoquinol SA, a family-owned, independent French pharmaceutical company founded in 1933. Dedicated exclusively to animal health, Vétoquinol USA is focused on the development, production and marketing of FDA, EPA and AAFCO-regulated pharmaceutical, nutritional and dermatological products for dogs and cats. Vétoquinol USA’s VET Business Unit specializes in anti-infective, pain management and cardio/nephrology products such as Surolan®, Vetprofen® and Azodyl®, and industry-leading nutritionals such as Laxatone® and Nutri-Cal®. The company’s dermatological offerings includes Vet Solutions® and Micro Pearls® Advantage shampoos and grooming products. For more information about Vétoquinol USA’s products, visit www.vetoquinolusa.com.

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Adds Susan Schoolfield as Account Director

lauren — Fri, 08 Apr 2011 15:49:17 +0000

Fort Worth, TX – April 6, 2011 – Susan Schoolfield, APR, has joined the Balcom Agency as account director, bringing 20 years of professional experience to the agency in account service, public relations and sales.

“Susan’s extensive healthcare experience will be a great asset to our agency and our clients,” said Kim Speairs, APR, Balcom’s director of client services. “Over the past 15 years, I’ve collaborated with Susan on a number of projects and have always admired her skills and strong work ethic. Now, I’m thrilled to have her as a fellow member of our B team.”

Prior to joining Balcom, Schoolfield served as an account manager for Dowden Custom Media, a New Jersey-based company specializing in Internet design and publishing, targeting the national healthcare industry. Before her work with Dowden, she was a part of Cook Children’s Health Care System strategic marketing department, handling public relations and marketing for physicians and a variety of specialty service lines.

Originally from Georgia and a graduate of the University of Georgia, Schoolfield is a current member and past president of the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) and is accredited in public relations (APR) by this international organization.

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.